Proximity Explained
We live in a world where distance is no longer a barrier to connection. Nowadays, we can easily find and communicate with people on the other side of the globe; however, being close to someone still has a powerful impact on relationships from business to personal ones.
Proximity technology refers to a set of technologies that allow devices to communicate with each other based on sensors and/or wireless signals. Most used technologies include Bluetooth, NFC (Near Field Communication), and RFID (Radio Frequency Identification) across industries and use cases like security, marketing, healthcare, hospitality, supply chain, and transportation.
Proximity technology can be used to enhance security by enabling control systems to monitor and define the accessible areas, improve efficiency with automated and streamlined resource management and real-time visibility, or leverage customer experience through real-time personalization and accurate activation at the point of contact.
At Cuemill, we use proximity technology to digitalize physical interactions, provide end-users with a new and secured mode of connection, unlock post-purchase insights at unprecedented item-level, and ultimately transform the way individuals and businesses connect.
Proximity technology is transforming the way we connect with the world around us. It enables new forms of interaction and connection between entities through devices, and the possibilities are endless. As the technology continues to evolve, we can expect to see even more exciting use cases emerge, making proximity a key factor in the way we live, work, and connect physically.
