Phygital Defined
“Phygital” is the love child of the physical world and the digital realm. It’s where the tangible and the intangible get frisky and create something that’s both real and virtual. It’s the mashup of atoms and bits, the fusion of pixels and molecules, and a cyborg of experiences.
The economy of atoms has existed from the time an “economy” existed. The economy of bits is much more recent, especially since the emergence of the Internet and mobile devices. We now might spend more time online than we do in the physical world, and we rely on our smartphones and computers to stay connected to the world around us. But at the same time, we still have a deep connection to the physical world. We crave experiences that engage our senses and connect us to society in a tangible way. This is where the concept of Phygital comes in. It’s about creating experiences that are both physical and digital, that merge the best of both worlds to create something truly unique.
As we continue to rely more on technology in our daily lives, the boundaries between the physical and digital worlds will continue to blur. But instead of replacing physical interactions, technology is there to elevate our connection with the real world.
The Digital Transformation is driven by the willingness to reap the benefit of the economy of abundance, hence it focuses on using bits, as much as possible. [This] requires the creation of digital models, transforming atoms into bits by using [tech enablement solutions] (Saracco on IEEE).
